With the acquisition of Adscape Media, Google is all set to earn more revenue through computer games.
All kinds of games - be it on line or offline will now have potential to display contextual advertisements that were beautifully, seemlessly embedded to the storyline. For example, in a game, as a player, if you enter in a room that have a Television in a corner, then you may see live advertisement of say, local TV vendor for a Sony TV in that TV screen.
And, I will love such advertisements if they pay the bills for my expensive games. That means, if they release ad-supported free versions of games, I will definitely opt for them! I am already dreaming big success for Google - yet again!