Saturday, January 06, 2007

How to place your adsense code for better earnings?

Advertisement at the very first place on your page may count more for you - so better watch out!

Placing adsense code in your page (blog) template is really an art. Not only, it must seamlessly blend with your web pages, it must not distract reader and does not obstruct reading. At the same time, adsense must also appear at the most prominent position too. A catch 22 situation it seems?

Well, you can experiment the way your adsense advertisements appear in your web pages for better earning. Recently Adsense Team had released some tips for placing adsense code for optimum earning.

According to Adsense Team, the first adsense advertisement appear on your web page decides the other advertisements to appear, if you are using multiple ad unit on the same page. What they say:

"...Here's a way to maximize your revenue with multiple ad units: Make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page..."

They further clarify ‘the first ad unit':

"...the first ad unit on the page is defined as the first instance of the ad code within the HTML of the page. Keep in mind that the first ad unit in the source code is not always the first ad unit that your users will see when the page finishes loading in their browser. For example, if you use DIV tags, our system may recognize an ad unit which users see at the bottom of the page as the first ad unit..."

Time to tweak your template? Yes, indeed!

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1 comment:

Joel said...

Do you have any suggestions on how to implement this?

It seems that my second unit has a higher CTR, which is a skyscraper. My first unit is a leader board and assuming order goes left to right, a user may not be as likely to click on the left most ad. Its not much lower CTR, but I would like the ability to experiment.

Can you point me to an html example where a adsense unit appears first in code but not in display?

For reference, my primary blog is found at
The second unit (left side-bar) is appearing to perform the best.

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